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THE MUTAPA TIMES

Southern Africa outside-in




Partnerships · 2026

Reach the readers
who decide.

The Mutapa Times is the intelligence newspaper for the Zimbabwean diaspora. Our readers run the funds, the law firms, the galleries and the embassies that connect Britain, North America and the continent. They make decisions that ripple home.

Published 2026. By private request.

The readers

A small, deliberate audience.

Not the millions. The few thousand who matter to the brands that matter to them.

5,740

Monthly unique readers

Cloudflare, trailing 30 days

92%

UK · US · Ireland

Diaspora-concentrated

233

Stories per week

Newsroom + wire desk

3.22

Pages per visit

Above industry average

Where the readers are

United Kingdom 56.9%
United States 32.7%
Sweden 3.6%
Ireland 2.1%
Zimbabwe 1.6%
Germany 1.0%

Profile: founders, fund managers, partners, curators, policy advisors, senior diplomats. Households with two passports and one decision to make.

The promise

An editorial environment that elevates the brand.

Long-form sponsored stories, hand-edited by our newsroom. No programmatic display. No banner clutter. No AdSense. Every partnership is integrated as editorial — clearly labelled, never disguised. Your name appears next to a Venice Biennale dispatch, a Henkel Ventures interview, a Pavilion of Zimbabwe long read. Not next to a popup.

The formats

Eight ways into the paper.

Each format is hand-built, single-sponsor, and embedded in editorial rhythm. No format runs alongside another brand. No format is rotated programmatically.

Editorial · Long-form

The Story

A 1,500–2,500-word sponsored long-form piece, written in your brand voice or ours, hand-edited by the newsroom and rendered in the same NYT-style longform template that hosts our editorial features — full-bleed hero, drop cap, scroll-reveal, share rails.

From£750

per story

Editorial · Multi-part

The Series

A three-part editorial run on a theme of your choosing — a category brief (e.g. “Diaspora Property Watch with Knight Frank”), a market read, a founder profile arc. Series anchor the homepage for three consecutive publication days.

From£2,000

per three-part run

Editorial · Month-long

The Patronage

A month of featured content built around a single partner. A founder profile, a lifestyle dispatch, a data essay and a brand film — plus editorial strip, newsletter takeovers and story-rail rotations. The campaign every Etihad, Investec or Standard Bank pitch deck asks for.

From£4,500

per month · see anatomy →

Newsletter

The Briefing

A sponsor slot inside the twice-weekly Mutapa briefing, read by founders, fund managers and senior diplomats across the diaspora. Two slots per edition; one above the fold, one below the lead story.

From£300

per send

Newsletter · Takeover

The Takeover

A single-sponsor edition of the briefing. Your story anchors the top, your strip runs the body, your CTA closes the send. The most direct route to our highest- intent readers.

From£750

per edition

On-site · Visual

The Story Rail

A seven-second branded slide inside our Instagram-style story player. Full-bleed hero image, headline, single CTA. Sits between editorial story cards; surfaces on every page of the site for the week of the buy.

From£350

per week

On-site · Editorial

The Strip

A single-line editorial sponsorship strip — “Sponsored briefing by [your brand]” — that runs across a chosen section: News, Property, Jobs, Economy or Articles. Editorial in feel, never a banner.

From£300

per section · per month

On-site · Top of page

The Spotlight

The top card of the homepage rail. Single-sponsor for the duration. A presence buyer’s placement: it is the first thing every visiting reader sees the moment the page loads.

From£500

per week

A month in partnership

The Patronage.

For the brand that wants a campaign, not a placement. Four weeks of integrated editorial built around you, published with the same craft as our Pavilion of Zimbabwe coverage.

From£4,500 per month

Plan a Patronage →
  1. Week 01 · The Founder Profile

    A long-form interview with your CEO or founder, written by our newsroom, rendered in the full longform template — full-bleed hero photograph, drop cap, parallax. Co-signed.

  2. Week 02 · The Lifestyle Dispatch

    “How to spend a weekend in Harare with [your founder]”. A personal, narrative travel-and-taste piece — the address book, the bookshop, the bar, the lodge. Made to be screenshotted.

  3. Week 03 · The Data View

    A three-part briefing built from your data or category. Charts, pull-quotes, the kind of piece that earns three-hundred LinkedIn shares and lives on as a citation.

  4. Week 04 · The Film

    A sixty-second short, hosted by us, posted to the story rail, Instagram, X and TikTok in the same week. Optional production by our studio.

Plus, included with every Patronage:

  • Editorial strip across three sections, full month
  • Two newsletter takeovers, one per fortnight
  • Story-rail rotation on Sundays
  • Top-of-homepage Spotlight week
  • Quarterly delivery report — impressions, scroll, share rate

Tiers

Three packages.

Designed for the partner who wants a season of presence without commissioning a whole Patronage.

For the test

The Briefing Tier

£1,200

  • 4 newsletter sponsor slots
  • 1 month of editorial strip on one section
  • 1 week of Spotlight rail
  • Delivery report
Begin →

For the year

The Founding Partner

£15,000/ year

  • 2 month-long Patronage campaigns
  • 1 three-part sponsored series
  • 4 newsletter sponsor slots
  • 6 months of editorial strip on one section
  • First-call on Mutapa Roundtables
  • Twice-yearly delivery review with the editor
Begin →

By invitation

The Imprint.

For long-term partners who want a year of integrated presence — a named section sponsorship (“Property — in partnership with X”), an annual brand film, four month-long Patronages, dedicated event presence, the right of first refusal on landmark editorial — we build The Imprint bespoke.

By invitation · price on request

Talk to the editor →

What we make

Editorial craft, every time.

Three recent originals. The same template hosts your long-form campaign.

Start the conversation

Every campaign is bespoke.

Begin with a thirty-minute call with the editor. Tell us who you are and what you want to be remembered for — we will come back within two working days with a written proposal.

Every campaign is a conversation, not a checkout. Rates review annually.

Detailed brief

Palm trees lining a Harare boulevard