In December 2022, the whole planet celebrated Messi lifting the World Cup. This summer, everyone is calling him a cheat and a villain (well, mostly people who never watch football and teenagers). I’ve watched football my whole life (so this is a sensitive topic to me), and I shape narratives for a living. Marketing, positioning, [...] The post Why Everyone Suddenly Hates Messi: A propaganda Breakdown appeared first on The Zimbabwe Mail.

Originally published by The Zimbabwe Mail. Read original article